Leasing Platform
Redesign & Revamp
Leasing Platform
Redesign & Revamp
Leasing Platform
Redesign & Revamp
AA
AA
AA
Brief
I redesigned and revamped the AA Leasing platform, giving it a fresh look and a smoother user journey. The work modernised the experience, simplified leasing flows, and built a solid design system to support future growth.
I redesigned and revamped the AA Leasing platform, giving it a fresh look and a smoother user journey. The work modernised the experience, simplified leasing flows, and built a solid design system to support future growth.
Preparation
Before designing, we analysed competitors and discussed opportunities and restrictions with stakeholders and developers. This preparation helped us align on goals and priorities. From there, I redesigned and revamped the platform with a fresh look, smoother leasing flows, and a flexible design system to support future growth.
Preparation
Before designing, we analysed competitors and discussed opportunities and restrictions with stakeholders and developers. This preparation helped us align on goals and priorities. From there, I redesigned and revamped the platform with a fresh look, smoother leasing flows, and a flexible design system to support future growth.
Before designing, we analysed competitors and discussed opportunities and restrictions with stakeholders and developers. This preparation helped us align on goals and priorities. From there, I redesigned and revamped the platform with a fresh look, smoother leasing flows, and a flexible design system to support future growth.
Competitor analysis
Competitor analysis
Competitor analysis
The work began with competitor analysis and discussions with stakeholders and developers to clarify opportunities and restrictions. Since the platform was originally built before mobile-first became the standard, we needed to completely rethink user flows for today’s reality, where most visitors use mobile. Adding freshness to a corporate website was not simple: strict brand guidelines and multi-level approvals meant every design choice required a clear presentation and explanation of UX principles, typography, and usability rules.
The work began with competitor analysis and discussions with stakeholders and developers to clarify opportunities and restrictions. Since the platform was originally built before mobile-first became the standard, we needed to completely rethink user flows for today’s reality, where most visitors use mobile. Adding freshness to a corporate website was not simple: strict brand guidelines and multi-level approvals meant every design choice required a clear presentation and explanation of UX principles, typography, and usability rules.
The work began with competitor analysis and discussions with stakeholders and developers to clarify opportunities and restrictions. Since the platform was originally built before mobile-first became the standard, we needed to completely rethink user flows for today’s reality, where most visitors use mobile. Adding freshness to a corporate website was not simple: strict brand guidelines and multi-level approvals meant every design choice required a clear presentation and explanation of UX principles, typography, and usability rules.
Decision-making in big products
Decision-making in big products
Decision-making in big products
Working on a large corporate product means that design decisions are rarely quick or simple. Every change has to balance user needs, business goals, technical limits, and strict brand rules. Add to that multiple levels of approval, and even a small adjustment can turn into a process of discussions, presentations, and negotiations. It taught me that design is not only about creativity, but also about clear communication and building alignment across teams.
Working on a large corporate product means that design decisions are rarely quick or simple. Every change has to balance user needs, business goals, technical limits, and strict brand rules. Add to that multiple levels of approval, and even a small adjustment can turn into a process of discussions, presentations, and negotiations. It taught me that design is not only about creativity, but also about clear communication and building alignment across teams.
Working on a large corporate product means that design decisions are rarely quick or simple. Every change has to balance user needs, business goals, technical limits, and strict brand rules. Add to that multiple levels of approval, and even a small adjustment can turn into a process of discussions, presentations, and negotiations. It taught me that design is not only about creativity, but also about clear communication and building alignment across teams.
Final Product
Final Product
In the end, we delivered two versions of the platform: one tailored for business users and another for non-business customers. Both share a fresh, mobile-first design and streamlined leasing flows, while respecting corporate guidelines and ensuring consistency across the brand.
In the end, we delivered two versions of the platform: one tailored for business users and another for non-business customers. Both share a fresh, mobile-first design and streamlined leasing flows, while respecting corporate guidelines and ensuring consistency across the brand.
Private and Business view
Private and Business view
